How Realtors Can Use Pinterest to Boost Their Brand

Brooke Silva
Aug 12
4 min read

Look at that Happy Nerd doing Lead Generation on Pinterest!

Most people think of Pinterest as the land of recipes, DIY projects, and wedding planning — but for Realtors, it’s an untapped marketing goldmine.

Unlike Instagram or Facebook posts that disappear in 48 hours, Pins can drive traffic to your content for months (or even years). IF you are not pausing to ingest that, read it again. Evergreen content.

Pinterest is not social media.

It’s a visual search engine.

This means that when you post high-quality, keyword-rich content, it keeps getting found over and over again by people searching for exactly what you have to offer. Think about that banana bread recipe you go back to constantly or the DIY projects you have pinned.

Platforms like Ainvest point to Pinterest’s unique blend of SEO and visual discovery as its hidden growth engine, while MarketerHire notes that it functions more like a “visual Google” than a social media feed. This makes Pinterest a standout for real estate pros — because optimized boards and pins aren’t just pretty to look at, they’re searchable, shoppable, and trend-driven, keeping you in front of your ideal clients exactly when they’re searching for inspiration.

How do you start? Think boards!

Board Ideas Realtors Can Start With

If you’re ready to dip your toes into the Pinterest waters, here’s some isnpo for a starting lineup:

Board Theme	Description
Dream Homes by Style	Showcase modern, vintage, or Châteaucore aesthetics
Trending Décor Styles	Pin red accents, maximalism, surrealist or Castlecore elements
Room-Specific Displays	Feature kitchens, bathrooms, outdoor living spaces
Lifestyle & Seasonal	At-home coffee bar setups, relaxing spaces
Collaborative Mood Boards	Shared boards to engage clients in decorating ideas
Local & Neighborhood	Share hyperlocal content to establish your authority

Look Outside Real Estate for Inspiration

Here’s the truth: most Realtors on Pinterest aren’t leading the charge in engagement — but interior designers, DIY pros, and staging experts are. By following and learning from them, you can build boards that stop the scroll and actually inspire your audience.

The key? Watch what’s trending and think like your consumer.If buyers are saving “coastal kitchens,” “moody bathroom inspo,” or “DIY home office makeovers,” that’s your cue to create and pin boards in those exact categories. You’re not just posting what you like — you’re curating what they are looking for AND again...it's EVERGREEN. This means their Pin (bookmark) will stay in their world and they will come back to it.

A few Pinners worth checking out for trend-spotting:

Studio McGee – Elegant, timeless interiors with a clean, curated aesthetic.
Dwell Magazine – Architecture-forward inspiration for modern, upscale living.
Domino Magazine – Playful, colorful boards with design tips, DIY ideas, and styling inspiration.
Three Birds Renovations – Coastal-inspired renovations with compelling before-and-after storytelling.
Amber Interiors (Amber Lewis) – Organized boards by style, room, and palette — a masterclass in visual consistency.
Joy Cho (Oh Joy!) – Bold, personality-forward branding through colorful, whimsical design.
Brooke the Nerd - Shameless plug, duh! 😂

What Realtors can learn:

Study trends on Pinterest’s search bar and “Popular” section — it shows what consumers are actively searching for right now.
Pin for the season — think fall front porch decor, spring paint colors, summer patio ideas.
Mix in local relevance — tie trends to your area (e.g., “Austin Outdoor Living Spaces” during summer).
Keep boards consistent in aesthetic and tone so your profile feels like a curated magazine.

How to Do This (Using Pinterest’s Own Directions)

Set up (or switch to) a Pinterest Business account. You’ll unlock analytics, audience insights, and more.
Create your first boards! From your profile’s Saved tab, click the ➕ and choose Board. Name it with keywords (e.g., “Austin Coastal Kitchens”), add collaborators if needed, and you’re done.
Create Pins that match each boardUpload, add a keyword-rich title and description, include your link, and publish.
Use Pinterest Trends before you pinSearch what buyers are looking for (e.g., “moody bathrooms,” “DIY home office”). Build pins and boards around those rising terms.
Claim your website (optional but recommended) This helps Pinterest attribute your content correctly and can improve analytics for outbound traffic.
Keep it consistent Aim for 3–5 pins per week per active board. (Batch on Mondays; publish through the week.)
Share and Ask your Social Media Communities to FOLLOW you.

Pin Anything You Find Online — Instantly

One of the easiest ways to keep your Pinterest active is to pin as you browse. With the Pinterest Browser Button, you can save ideas, photos, and articles from any website directly to your boards in just a couple of clicks.

Here’s how it works:

Install the Pinterest extension for your browser (available for Chrome, Firefox, and Edge).
As you browse, click the red “P” button in your toolbar to save an image or page.
Choose the board you want it to go to — and you’re done.

💡 Pro tip: If you find a stunning kitchen photo or an article on trending paint colors while doing market research, pin it immediately to your Room-Specific Displays or Trending Décor Styles board. That way, you’re always adding fresh content without having to set aside a special “Pinterest day.”

🛠 BONUS Pinterest Board Builder Prompt

Copy and paste everything in green below into ChatGPT to get ready-to-use content for your boards:

"I’m a Realtor creating Pinterest boards to grow my brand and attract homebuyers. Here’s my list of board themes and descriptions:

Dream Homes by Style: Showcase modern, vintage, or Châteaucore aesthetics
Trending Décor Styles: Pin red accents, maximalism, surrealist or Castlecore elements
Room-Specific Displays: Feature kitchens, bathrooms, outdoor living spaces
Lifestyle & Seasonal: At-home coffee bar setups, relaxing spaces
Collaborative Mood Boards: Shared boards to engage clients in decorating ideas
Local & Neighborhood: Share hyperlocal content to establish your authority in (City, State)