Back-to-School Teacher Touch for Realtors

Back-to-School season is a natural opportunity to reach out to the teachers, school staff, parents, and educators in your sphere.

But a good touch should actually be useful.

I created InBetweenies in the Classroom for my teacher friends, but I had my Realtor friends in mind, too.

It gives you something genuinely useful to share with the educators in your world without turning Back to School into another marketing gimmick.

InBetweenies in the Classroom is a printable gratitude resource designed to help kids slow down, stay curious, use their senses, and notice the little things happening around them.

And right now, educators can get it at no cost. Send them this link and the form to request their code is at the bottom! https://www.brookethenerd.com/post/free-classroom-gratitude-journal-for-kids

You don't need to create anything. You don't need to explain it. You don't need to turn it into a campaign. Unless you want to.

Your Back-to-School Teacher Touch

Send the link to the educators you know with this:

Happy Back to School! I came across this classroom gratitude resource and thought of you. It's free for educators right now, so I wanted to make sure you had it. Hope you have an amazing school year! https://www.brookethenerd.com/post/free-classroom-gratitude-journal-for-kids

That's it.

A useful resource. A reason to reach out. And something you can send because you genuinely thought of the person receiving it.

Want to Make More of It?

Go for it.

Share it on your social media. Send it to your database. Put it in your newsletter. Share it with the teachers at your kids' school. Build a Back-to-School campaign around it if that makes sense for your business.

The resource is there for you to share.

But you don't have to turn every touch into a campaign for it to matter.

Sometimes a thoughtful “I saw this and thought of you” is enough.

One Request

PLEASE don't follow any of this with a sales pitch.

You don't need to ask whether they downloaded it. You don't need to pivot into referrals, real estate, home values, or who's thinking about moving.

• Send them something useful.

• Wish them a great school year.

• Then go be a human.

• That's the whole touch.

Want to learn more about my InBetweenies Journal? Read more here.