*How do we get these numbers?
Let's check out the ratios from the MREA Lead Gen Model!

Research for the average agent indicates:
12 contacts = 1 “lead”
5 “leads” = 1 appointment attended
2 appointments attended = 1 closing
Therefore:
60 contacts = 1 attended appointment
120 contacts = 1 closing
10 leads = 1 closing

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